BRIGHT BLONDE ESSENTIAL PRIMING SERUM – priming serum for bright and even blonde tones

Description: Oribe Bright Blonde Essential Priming Serum is a skincare-inspired leave-in primer that hydrates, tones and protects blonde and highlighted hair. Pure violet and pearlescent pigments neutralize brassiness and enhance luminosity, while hyaluronic acid and botanical extracts deeply moisturize and smooth. The Signature Complex (watermelon, lychee, edelweiss) shields from oxidative stress and photo-aging. With daily use, Oribe Bright Blonde Essential Priming Serum leaves hair brighter, silky and radiant. Bright Blonde Essential Priming Serum

For hair

Natural or color-treated blondes, highlighted and silver hair needing tone correction, hydration and heat protection.

Benefits

• Neutralizes brassiness and enhances brightness
• Provides deep hydration and silky softness
• Protects from heat and environmental stress
• Strengthens, smooths and boosts shine
• Lightweight, non-greasy formula for daily use

How it works

Violet and pearlescent pigments refine blonde tones and reflect light. Hyaluronic acid and sodium hyaluronate retain moisture, preventing dryness. The Signature Complex defends hair against oxidation and UV damage, while lavender and prickly pear extracts soothe and repair. The formula smooths the cuticle and restores elasticity for a luminous finish.

How to apply

• Use 1–2 pumps on clean, towel-dried hair.
• Apply from just below the roots to ends, focusing on dry or damaged areas.
• Comb through and style as desired. Suitable for daily use.

Result

Cool, bright blonde hair that feels hydrated, soft and resilient.

Technology

Violet & pearl pigment system, hyaluronic acid complex, botanical repair blend, Signature antioxidant complex.

Ingredients

Violet pigments, Pearlescent pigments, Hyaluronic acid, Sodium hyaluronate, Watermelon, Lychee & Edelweiss extracts, Lavender flower extract, Prickly pear extract, Botanical conditioning agents.